Sales Promotion are techniques purely intended to increase the sales, patronage and/or goodwil of a product.

The main objective of sales promotion are:

1. It is intended for broad consumer participation
2. It contains promises of gain or reward for the purchase of a product, security or winning in a contest
3. It utilizes mass media and other forms of communication and
4. It is conducted within a short period of time.

For more information, please contact DTI Cavite Consumer Protection Division at 046 419 1028 local 107 and email r04a.cavite@dti.gov.ph